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College of Information and Communications

Reports from the Social Media Insights Lab

South Carolina 2026 midterm election results response

Analysis of the social media and news conversation in the aftermath of South Carolina’s 2026 midterm elections.

Ohio State vs. Southern Cal clash dominates week nine social media

Trojans' Mark Bowman tops player rankings after viral highlight and Mike Norvell leads coaches following FSU dismissal.

Upsets, super plays, fired coaches drive social pulse rankings

Upsets, unbelievable athletic plays and ousted coaches shook up the College Sports Social Pulse in Week 8.

College football chaos produces surprising social media rankings

A historic weekend of college football upsets produced a surprising leader in this week's College Sports Social Pulse(TM) rankings from the University of South Carolina.

Alabama and Georgia prove it's all about the gridiron

College Sports Social Pulse rankings get back to pigskin action.

LSU, Ohio State top College Sports Social Pulse rankings

LSU took the No. 1 spot in this week's College Sports Social PulseTM rankings as an off-field controversy overshadowed the Tigers' 63-14 victory over McNeese State.

ESPN, Manning Storylines take Vols to No. 1 in College Sports Social Pulse Rankings

The University of Tennessee rose to the top of the College Sports Social PulseTM rankings in Week Four thanks to ESPN’s College GameDay, Manning madness and a thriller of a football game.

Kiffin Bowl takes over the College Sports Social Pulse™

Ole Miss tops LSU on the field and online as Trinidad Chambliss emerges as one of college football's most compelling new brands.

Kansas goes viral — and lands at No. 1 in the College Sports Social Pulse™

One play can make all the difference in a college football game. A Hail Mary. A fumble. A pick six.

Michigan falls out of AP Top 25 — but remains No. 1 in Sports Social Pulse™

Michigan may be out of the AP Top 25, but nobody has knocked the Wolverines from the top of the Sports Social Pulse™.

Bad news keeps Michigan atop the College Sports Social Pulse

Michigan remains No. 1 in the College Sports Social Pulse as the 2026 college football season gets underway -- but the reasons behind its top ranking aren't good.

France wins the digital World Cup

The University of South Carolina's final Sports Social Pulse rankings crowned France as the tournament's strongest digital brand, edging Argentina by less than one point while World Cup champion Spain finished seventh overall.

France retains No. 1 Sports Social Pulse ranking as World Cup quarterfinal field takes shape

Following a thrilling Round of 16 filled with upsets and dramatic finishes, see which teams are winning the battle for fan engagement across Instagram, TikTok and X.

United States breaks into Top 10 of Sports Social Pulse rankings for first time during FIFA World Cup

The United States has broken into the rankings for the first time, highlighting the host nation's growing digital momentum as World Cup excitement reaches new heights. France remains No. 1 overall, while the latest rankings reveal which national teams are winning the global competition for fan attention across social media.

France Returns to No. 1 in Sports Social Pulse Rankings as World Cup storylines fuel global engagement

France has reclaimed the top spot in the latest Sports Social Pulse(TM) World Cup rankings, as the University of South Carolina's Social Media Insights Lab continues to track the digital influence of national teams during the 2026 FIFA World Cup.

Argentina rises to No. 1 in Sports Social Pulse rankings as World Cup gets underway

New Sports Social Pulse rankings from USC's Social Media Insights Lab show Argentina leading international soccer's digital landscape, while the U.S. Men's National Team records the week's biggest rise after a dominant World Cup performance.

France tops Sports Social Pulse rankings ahead of 2026 FIFA World Cup

University of South Carolina's College of Information and Communications expands social media rankings from college sports to the world's biggest sporting event.

Sports Business Journal to publish men's college basketball postseason social media rankings

The USC Social Media Insights Lab will track men's basketball social media buzz with its College Sports Social Pulse, publishing weekly rankings in Sports Business Journal.

Online and on the field, Ohio State is No. 1

The Ohio State-Michigan November clash is simply known as "The Game." It's college football's most storied showdown. And this week, the rivalry pushed its two teams to the top of the College Sports Social Pulse.

Ohio State reclaims No. 1 in the College Sports Social Pulse

The Ohio State Buckeyes are back on top in the nation's only ranking of college football social media swagger.

Georgia dominates the College Sports Social Pulse

The Bulldogs' on-field power was matched by online momentum as the SEC dominates Week 12 rankings

Indiana rises to No. 1 in the College Sports Social Pulse

The Cinderella story continues in Bloomington. Big Ten takes the top two slots as the SEC remains the emotional engine of college football

Ohio State returns to No. 1 in the College Sports Social Pulse

No. 1 in the CFP Rankings. No. 1 in the AP poll. And No. 1 in the College Sports Social Pulse(TM), the University of South Carolina's weekly ranking of which teams, players and coaches are making the biggest impact online

AP Poll favors the Big Ten, but the College Sports Social Pulse belongs to the SEC

The AP Top 25 may have Big Ten powers Ohio State and Indiana sitting at Nos. 1 and 2, but online, it's all SEC.

Georgia tops the College Sports Social Pulse rankings

The Georgia Bulldogs had the loudest bark on social media in Week Eight of college football's tumultuous season.

Penn State's turmoil dominates the College Sports Social Pulse rankings

Perfect storm, meet Happy Valley. Ohio State steady at No. 2 as Big Ten conversation surges.

Vanderbilt crashes the party as Alabama and Ohio State lead the College Sports Social Pulse rankings

Week Six of the college football season proved once again that chaos fuels conversation. While Alabama and Ohio State continued to dominate the field and the feeds, Vanderbilt University delivered the biggest surprise of the week

Battle between the hedges launches Bama and UGA to the top of the College Sports Social Pulse rankings

The tide has turned in Week Five of the college football season, and the online conversation shows it.

Michigan rises to No. 1 in College Sports Social Pulse rankings

With Ohio State and Alabama enjoying a bye week, the online conversation belonged to the Michigan Wolverines, marking the first time this season the Wolverines have taken the top spot.

Georgia, Notre Dame Surge in College Sports Social Pulse Rankings

Between the hedges and across the feeds, Georgia is king of college football this week Oregon's Dan Lanning Leads Coaches, Ducks Move Up In Team Rankings

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