
From code to community: How one CIC instructor harnesses AI for good
Marcia Purday doesn’t renounce AI, she embraces it. She is using her love of technology to teach generative artificial intelligence skills to students and small businesses.
Today’s journalism is changing at lightning speed, and the same can be said for advertising, public relations, visual communications and mass communications studies. In other words, all of the majors in our school. The spectrum of opportunities to tell stories with words, photos and video is exploding. Here you’ll explore online news media, digital publishing, social media, microtargeting and viral communication in our classes and in future careers.
Marcia Purday doesn’t renounce AI, she embraces it. She is using her love of technology to teach generative artificial intelligence skills to students and small businesses.
University of South Carolina student, Alicia Caracciolo, was elected international president of the Public Relations Student Society of America at the organization's leadership assembly in March.
SEC Network and ESPN radio host Paul Finebaum paid a whirlwind visit to campus on April 23 that culminated in the 2025 Buchheit Family Lecture.
Students in the School of Journalism and Mass Communications were recognized for their academic achievements, leadership and service at the annual SJMC Honors and Awards Reception, held in the school’s atrium on April 17.
The Broadcast Education Association recently honored the work of two USC journalism students, Zane Heinlein and Jase Leonard, at its annual Festival of Media Arts.
Assistant professor Brett Robertson in the School of Journalism and Mass Communications has been honored with the award, which recognizes faculty who demonstrate exceptional commitment to undergraduate education, innovative teaching methods and a profound impact on student learning.
The Southeast Chapter of the National Academy of Television Arts & Sciences honored four USC students for work created in the broadcast capstone course, Carolina News.
WLTX reports on 20 photojournalism students who documented the Cup under professional mentorship — building portfolios and confidence at one of the state's biggest events.